Thomas Nelson debuted new general-market imprint Naked Ink at BEA. The imprint, started by 26-year-old former assistant editor for Nelson's Christian Book Group Rebekah Whitlock, launched officially in April with first release The Hot Mom's Handbook by Jessica Denay.

The imprint was started, Whitlock said, “to secure consumers for the future” by concentrating its focus on “the 18-35 demographic and psychographic audience.”

The next releases from the imprint are Love Letters to the South, a book of photography featuring messages from celebrities to victims of Hurricane Katrina, with partial proceeds going to the American Red Cross and Habitat for Humanity; and The Hippie Guide to Climbing the Corporate Ladder & Other Mountains by Skip Yowell, co-founder of Jansport. Book books release in August.

Rutledge Hill Press, another general-market imprint from Thomas Nelson, will release A Baby Changes Everything for the Christmas season, a book tie-in to a Faith Hill song about an unplanned pregnancy, comparing it to the baby Jesus' birth.

In Christian-market news, Nelson announced an agreement with former heavyweight champion George Foreman for God in My Corner, to release in May 2007 from W Publishing Group.

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