TOMMY NELSON CLAIMS LION'S SHARE OF CHILDREN'S MARKET |
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Wednesday, 21 July 2004 08:00 PM America/New_York |
Thomas Nelson Publishers announced that Tommy Nelson, one of its publishing imprints, is the leading publisher within the Christian children's category with 20.32% market share, as identified by point-of-sale data collected from CBA retailers by Sales Tracking Analysis Trends Summary (STATS) for the previous 12 months. Max Lucado's Hermie & Friends brand carved out a large portion of the market share for Tommy Nelson. Both Hermie: The Common Caterpillar and Flo: The Lyin' Fly were at the top of the best-selling book charts in the month of June.
Another major contributor to Tommy Nelson's success is Bible for Me
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