Christian Retailing

KERUSSO LAUNCHES ELECTION SEASON CAMPAIGN Print Email
Sunday, 25 July 2004 08:00 PM America/New_York

Kerusso has launched a "Pray Vote Pray" campaign in order to involve Christians in the voting process.

Pray Vote Pray includes a T-shirt, button and consumer-friendly Web site, http://www.prayvotepray.com, with a store locator option, a link to Kerusso's patriotic gallery, the story behind the shirt and voter registration links.

Although Kerusso has introduced shirts for previous elections, this year the company is particularly emphasizing the Christian's privilege, responsibility and command to participate in the process.

"Pray Vote Pray is definitely more than another shirt," said Chris Rainey, marketing director for Kerusso. "It's a campaign to encourage Christians to get involved in a three-step election plan to pray about who to vote for, vote for that person and pray for the next elected leaders."

The minimum order for retailers is 12 shirts at $6.50 each. Buttons come in tubs of 60 for $30 and retail for 99 cents each.