Big Idea has launched a major marketing campaign for the 25th VeggieTales release Duke and the Great Pie War, which features a lesson based on the biblical story of Ruth and Naomi. Releasing Saturday and March 8 in the CBA and general markets, respectively, the episode will receive an estimated 100 million impressions through a combination of advertising, promotions, retail positioning, publicity, value-added incentives and grass-roots marketing.

Big Idea and 1,500 Applebee's restaurants have joined forces for an extensive, three-month kid's meal promotion of the video. The restaurant chain will feature a Duke and the Great Pie War-themed kid's cup, table tent and an eight-page menu booklet that includes a $2.00-off instant redeemable coupon. Applebee's team members will also wear Duke-themed stickers.

Chuck E. Cheese is featuring the song "Larry Sings the Blues" on their in-store video loop in 500 stores through June. In the grocery market, Tyson Chicken Nuggets is featuring a cross-promotional $3 mail-in rebate for the purchase of Duke and the Great Pie War and two Tyson Food's VeggieTales Fun Nuggets.

Big Idea's print advertising campaign includes ads in family and parenting publications. A 700-plus radio campaign started this week and is expected to reach millions more though networks such as Radio Disney, The Fish, K-LOVE Radio, WAY FM Christian Hit Radio, His Radio and American Family Radio. The Internet awareness campaign includes visibility on Google and Yahoo! search engines.

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