Innovative Inc. will be conducting on-camera interviews with select authors and artists in the Web 2.0 area of the CBA Resource Center during CBA Advance 2007. The interviews will be used across all Signature Websites to promote products and related resources, creating sales (both online and in-store) for these books, CDs, videos and other resources.

Currently 400 leading Christian retailers and 300 Christian broadcast outlets use Signature Websites to manage their online presence.

Innovative is scheduling interviews in 30-minute blocks from 9 a.m. to 6 p.m. tomorrow and 9 a.m. to noon Thursday at the Indiana Convention Center. Veteran broadcaster Crystal Thornton will be conducting the interviews.

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