If you want to increase book business at your store, you might take a lesson from many libraries. They have been adding both comics and graphic novels to their shelves to draw different groups of readers, citing increases in circulation of 40% or more as a result.

Faith-based comics and graphic novels provide a way of drawing young customers—often a problem group for Christian stores. Comics and graphic novels appeal to an increasingly media-savvy public, as well as to reluctant readers and to those for whom English is not their primary language.

With their shorter format and lower price points, comics are an economical option for young people, and serialized stories can entice repeat buyers.

While mainstream comics and graphic novels are dominated by superhero characters and plots, the scope is expanding to include much more sophisticated subject matter. Genres include biography, history, science fiction, mystery, romance, adventure, memoir, humor, politics—and inspirational and faith-based.

To make the most of this opportunity:

Know the difference. Comic books offer pictures for context, introduce plot and sequencing, while engaging the reader through the character's dialogue. The result is a story that engages readers at a richer level than straight text. Graphic novels are a longer version of a comic book with a more complex storyline.

Determine needs. Find out what's available that would be appropriate for your customers or that might draw new customers into your store. Consult with distributors, search online to see what's popular and talk with some of your current customers.

Place carefully. Consider positioning comic books and graphic novels near your store's music department or another area that already naturally attracts young customers.

Promote well. Announce your comics and graphic novels department to your customers and to the community, using social media as part of the approach. Offer giveaways and plan fun events to create traffic.

Kingstone Media Group was launched in response to the opportunities presented by these contemporary formats. Some comics—like the epic “Babylon,” “The Christ” and “Lion of God” (about the apostle Paul) series—do have overt religious content. Others—like 2048, a sci-fi thriller—read and look like mainstream material, but have a faith theme.

Find out more about Kingstone resources at www.KingstoneMedia.com.

Steve Blount is COO of Kingstone Media Group.

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