In this day of Facebook and Twitter, people may wonder whether journaling is losing relevance. But this generation is writing more than any other since the invention of the pen. Even in an electronic age, journal use is growing in popularity.

When your customers are looking for personal gifts that are great for any occasion, fit every budget and help the recipients draw closer to God, there may be nothing more appropriate to suggest than a journal. Retailers who establish a well-stocked journal section help undecided shoppers find ideal and encouraging personal gifts for friends and loved ones—or to keep for themselves.

Journals provide a range of benefits as varied as those who pour their thoughts, hopes and aspirations into them. Content-driven journals featuring Scriptures and inspirational writings allow people to slow down and grow closer to God. Through encouraging and thought-provoking reflections, they provide a place for the owners to nurture their spirits.

Making a dynamic visual statement with a journal display will increase sales. Create a destination area for journals, a designated space that attracts the eye of customers and encourages multiple sales, or capitalize on limited space while maximizing profitability with a compact floor display that allows prominent presentation of journals in a high-impact area.

Cross-merchandising opportunities for journals abound. Feature titles based on popular Christian themes with books on the same topic to enhance sales. Round out gift tables with themed journals that complement products from other locations in the store. Create a nook with a popular Bible-verse theme and add journals to the selection. Or simply merchandise next to pens, stationery and other gift items.

Many journal themes are designed to correspond with holiday and promotional events throughout the year. Journals by popular teen authors are good, back-to-school impulse purchases. Those that focus on blessings enjoy stronger sales at Thanksgiving, while others with promises and new beginnings have extra appeal for the New Year. Love-themed journals make heartfelt gifts for Valentine's Day, of course. These are great additions to seasonal-product endcaps.

To provide cross-merchandising ideas and maximize display opportunities, we have developed a line of presentation options for stores, ranging from table and shelf displays to a free-standing acrylic gift center. Learn more at www.ellieclaire.com.

Carlton Garborg is president of Ellie Claire.

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