MercyMe bass player Nathan Cochran talks about the concept behind the band's May release, The Generous Mr. Lovewell (INO Records/Provident-Integrity Distribution).

What is the theme behind the album? Is it a concept record?

"It starts with 1 John 4:10-11, and yes, it is a concept. We decided to invent a character named Mr. Lovewell who really believes that the little things he does to help people make a difference, whether it's helping someone carry their bags or mowing the lawn for an older lady that cannot. He also knows that ultimately, if he has not offered them the hope we have in Christ, then he has not really loved them at all. In a way he has really insulted them by not sharing this truth with them."

What is the viral promotion all about?

"We had great fun doing a photo shoot that was very stylized, to say the least. Mr. Lovewell was there and shot some short videos just to let everyone know that he was coming."

Can you tell us about some of the songs?

"Hmm, do you really want to know? Isn't a surprise better?"

When do you launch your tour in support of the new record?

"We will be on the Rock and Worship Roadshow again this spring, and we will be playing a few new songs on tour. The rest of the year will be great fun showcasing the whole record to everyone."

You seem to have a lot of fun on Twitter and blogs. How has social media helped you as a band?

"We really do like talking to people, and things like our blog
(www.mercyme.org) and Twitter have made it very easy on us to keep in contact with everyone. We all know how important instant communication is to everyone now, and we as a band wholeheartedly jump at the chance to share what God is sharing with us. And everyone gets to see exactly how goofy we really are."

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