Long before the recession had crept into the national psyche, popular author Max Lucado was preparing the manuscript for his new book, Fearless, with a message directed at readers with growing anxiety.

Lucado presented a series of sermons on the theme for his church, prompting a strong reaction from his members.

"I was surprised at the number of congregants who told me they lived in a state of fear," he said. "For all of us, fear is a challenge, but for some people, fear is their challenge, like drinking could be a person's challenge."

While fear can be paralyzing when allowed to an extreme, Lucado believes there is a place for a healthy measure of fear.

"The fear of the Lord is the beginning of wisdom," he said. "Fear serves a purpose when it knocks on the door. The danger is when we invite it in for dinner and then invite it to spend the night."

Thomas Nelson will support the release with a multi-channel marketing campaign, including a full-color consumer promotional newspaper called The Fearless Times. More than 1 million copies of the paper will be distributed prior to the book's release. The paper will include a book excerpt and advertising for ancillary Fearless products, including an upcoming worship CD.

"We haven't seen a book enjoy this much anticipation in quite some time," said David Moberg, senior vice president and group publisher for Thomas Nelson.

For more information or to order, call Thomas Nelson at 800-251-4000, or visit www.thomasnelson.com.

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