Latest project: A Million Ways to Die: The Only Way to Live (David C. Cook).

Resides in: West Chester, Pa.

Where did the book’s title come from? “We here in America aren’t faced with martyrdom on a regular basis and yet that’s the death that Scripture calls us to ... the little deaths that occur in our day, whether it’s death to self or humbling ourselves.”

Jesus called his followers to take up their cross every day. Is that what you mean? “We are, to put it bluntly, a piñata. The Spirit of God is in us and the more you beat the thing, the more life comes out, so it really is a daily thing of embracing these little deaths and allowing the life of Christ to shine out and then through us.”

Could you give us an example of “little deaths?” “Let’s say you don’t want to do the dishes for someone. Your desire would be to sit on the couch and watch TV—there’s a choice to die. It’s a small thing, but I think when Christians think about death, they tend to think about martyrdom and think that’s not for me, that’s something that goes on in the Third World. But really in Scripture they don’t talk about capital-D death, they do the small-D death that is a part of everyday life—to die to the flesh and choices to humble myself, choices to confess my sins is a little death to my personality or a death to my reputation.”

You also talk of rebranding death. What does that mean? “We tend when we think of death as believers we tend to see it as something negative, something just like the world sees it. But really the New Testament rebrands it. It shows us that death is now really the leading force of life. What I mean by that is it’s the mechanism by which we experience the resurrected Christ.”

How do you think the cover is going to draw attention? “I do think that most Christians these days are starting to feel a sensitivity to stop telling me 10 ways I’m going to get a bigger house—tell me the real story. ... So I think that we didn’t want to run from that in the marketing and say just the new way to live or whatever,  but to literally say death is the new life. It is the new way to live and so we want  you to think differently about that. I think that starts with the cover. You wouldn’t typically a dead body on a Christian book, but yet the first thing you see when you walk into churches is a dead body hanging on a cross, so that is reality.

To hear the complete conversation with author Rick James, go to http://rickjames.christianretailing.com.

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