Children’s brand The Gerkins is expanding its product line in the baby/children’s category.

The Gerkins, little pickle seeds who live in Gerkin Hollow and share some of the important lessons of life through the eyes of children, has debuted a new infant/toddler division called “Baby Gerkins.”

The Gerkins is a brand of children’s books, and BabyGerkins.com is the educational Web site that is home to the books and “Baby Gerkins” clothing line.

“Gerkins are sweet baby pickles and a pickle begins its life from a seed ... as does everything else that God created,” said creator Deanna Rupa, a homemaker and mother of three from Nashville.

Rupa is also author of The Gerkins book Fly by Firefly. (Morgan James Publishing, September 2008), which teaches the do-unto-others message. She is seeking a new publisher, but anticipates the release of The Power of Forgiveness this spring.

The new children’s clothing line for preschoolers and toddlers features Gerkins characters with scripture below them.

Each Gerkin is doing something in the design that gives a little twist to the scriptural message on the product. For example, one Baby Gerkin is sneezing with the phrase “God bless you” below the image.

Other sayings include: “A joyful spirit is evidence of a faithful heart,” “Do unto others as you would have them do to you!,” “Forgive us our trespasses” and “Bathtize me.”

“When I had kids, I wanted a way to explain complicated verses,” Rupa said. “I watched what they did in their everyday lives and put it in scripture.”

The product line that released in February includes cotton onesies, rompers, caps, bibs and take-along totes, with retail prices between $5.99 and $32.

Each product comes in pink, blue and white—with the exception of caps and rompers and bibs that come in pink and blue and totes in pink, blue and brown—and in seven designs.

Bill Jemas, former chief operations officer of Marvel Enterprises, and his company 360ep have been hired to seek publishing and licensing opportunities for The Gerkins brand.

One such agreement with Magnetic Dreams finds The Gerkins characters as free, downloadable, computer desktop buddies, beginning last month.

The Gerkins won the 2008 CBA Impact Award for “Best New Exhibitor” during the 2008 International Christian Retail Show.

For more information about the “Baby Gerkins” line or to order any of the products, call 973-200-7050 or click here.

• Prev
• Next