Christian Retailing

Things Not Seen launches 'Moral Art by TNS' Print Email
Written by Robert Taylor   
Monday, 07 September 2009 11:10 AM America/New_York
New higher-end apparel line for men and women makes fashion statement moral tshirt

Things Not Seen Clothing & Accessories has expanded its product line, and announced the launch of "Moral Art by TNS," a higher-end boutique line that features distinct shirt styles, fabrics, foiling in many different colors, rhinestoning, studding and more.

With the launch of "Moral Art," Things Not Seen (TNS) aims to show that Christian clothing is mainstream and doesn't need to take a back seat to secular fashion. "Moral Art" features upgraded TNS designs as well as new designs only available in the "Moral Art" line. The designs are available in unisex and women’s offerings, with retail pricing starting at $21.99.

The company is also expanding its current product lines—and lowering its wholesale and retail costs. Things Not Seen Clothing & Accessories unisex short-sleeve shirts have been reduced to $14.99, and its women's short-sleeve T-shirts are now $15.99, intended to make pricing easier for stores with flat rates. Long-sleeve offerings in the same line are $18.99.

Many new designs were launched recently at the International Christian Retail Show and include Sanctified, Saved and the Cross With Wings design. The company will continue its expansion by adding more women's and unisex designs.

In addition, the company offers a jewelry line with unique products ranging from $4.95 to $19.95, and with several of the pieces made in-house. A variety of necklaces, bracelets and earrings, including the Nail Cross Necklace ($7.95) and Drop Cross Earrings ($7.95), are available.

The newest addition to the company's products is a decal line. Made from six-year, high-grade vinyl, original decal designs feature several images from the company's shirt art, plus many new images. The decals—which encourage the expression of one's faith on vehicles, walls and elsewhere—are retail-priced from $3.95 to $6.95.

TNS products are available through Dove Sales, a unit of the Omco/LaSalle Co. of South Bend, Ind., by calling 800-253-8144; by contacting Things Not Seen Clothing & Accessories at 480-774-0110; or by calling TOLA Sales Group of Port Isabel, Texas, at 866-374-2091. For more information, visit the company's Web site, www.tnsclothing.com.

 

Robert Taylor is CEO of Things Not Seen Clothing & Accessories.