HolyBears, celebrating its 10th anniversary this year, is introducing a new line of "Beary Special" models for the Christian retail market that will begin shipping to stores at the end of this month.

"This is our most extensive release of new designs in quite some time," said Rob LeClair, the company's founder and president. "The last few years have been somewhat of a 'bear market' for the plush industry, but over the past few months, we've seen an increased demand for our products.

"In the current economic environment, the under-$10 gift category has become significant for many retailers. These new bears fall right into that category and are some of the best we've ever produced."

The "Beary Special" line includes new designs in HolyBears' "Family Blessings" and "Community Bears" series, such as A Special Mom (7-93028-60020-7), A Special Teacher (-095-5) and A Special Friend (-185-3). The launch also includes redesigns of some of HolyBears' most popular styles such as I Love You (-005-4), Too Blessed to Be Stressed (-230-0), Jesus Loves Me (UPC not available) and the I Love Jesus HolyLamb (UPC not available). More "Beary Special" bears will be released early next year. All are retail-priced at $8.95 each.

The bears are about 9 inches and feature HolyBears embroidery on the chest and its trademarked "halo" on the footpad. Each polybagged bear comes with the HolyBears eartag and a hangtag with scripture.

There is no minimum order, and discounts and free shipping will be offered, depending on quantities ordered. For more information, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it., call 877-922-BEARS (3277) or visit www.holybears.com.

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