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The purpose of the Vital Signs series is to raise issues of critical interest to the Christian products industry and to generate dialogue about them. Vital Signs is a joint project of Christian Retailing and Jim Seybert, president of The Jim Seybert Company.
Getting serious about e-books
 January 2012
They may not like it, but
retailers know they can’t ignore digital publishing
(Read
further comments from respondents to our survey.)
Emphasizing Special Events
October 2011 Stores are working harder to draw shoppers, adding more promotions and signings
Gatekeeper guidelines
July 2011 How stores keep an eye on
the content they offer and what worries them
Talking about technology
June 2011
Evaluating how Internet tools and social media help in-store operations
InventoryApril 2011 Changes in the
market are impacting how stores handle inventory (Read further comments from respondents to our survey.)
Three Key ConcernsJanuary 2011
Christian Retailing's 2010 industry surveys reflect on new opportunities in key areas, including children's materials, DVDs and e-books. Look back with us on what we learned that could benefit stores in the new year.
Customer Connnections June 2010 How stores care for shoppers--and handle their concerns (Read further comments from respondents to our survey.)
Reviewing some of the big issues of 2009 January 2010 What retailers and suppliers think about today's Christian products industry
Retail reformation
June 2009 How the economy is impacting consumer habits and business practices (Read further comments from respondents to our survey.)
Economic realities
April 2009 Some signs of hope amid the downturn details (Read the comments from respondents to our survey on the economy.)
Unwrapping gifts
March 2009 Assessing the category's challenges and opportunities (Read the comments from respondents to our survey on Christian gifts.)
Holiday hopes
November 2008
Post-Christmas expectations more ho-hum than ho-ho
Core competencies
September 2008 Retailers assess the benefits and drawbacks of core inventory programs
Personally speaking
July 2008 Attitudes and actions beyond the workplace
Internet issues
July 2008 How independent retailers are facing up to their biggest challenge
Facing the music
April 2008 Retailers remain committed to a struggling category, despite the digital challenge
Friendly focusJanuary 2008
How Christian retailers can succeed, by those who care about them
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