Abbey Press is launching a new microwave cake mug line, “My Cup Runneth Over,” available Jan. 15.

Each of the six 8-ounce stoneware mugs has a recipe printed on the outside for mixing and baking a personal-sized mug cake in the microwave in just a few minutes. Recipes are included for chocolate, coffee, banana, celebration, cinnamon roll and Irish coffee cakes.

Each mug also displays an inspirational sentiment with a touch of whimsy such as: “God sends no stress that chocolate and prayer can’t handle.”

Initial reaction to the “My Cup Runneth Over” line has been “very strong” from retailers and key accounts, said Kelli Harding, key accounts manager at Abbey Press. “We started noticing the ‘mug cake’ trend, with recipes being passed around by email and on Pinterest. And we wanted to tie into this need we all have to indulge our sweet tooth a bit—but in a really easy, clever and convenient way.”

“The beauty of these mugs is that you can just mix up your own personal little treat in no time at all with simple ingredients that you have on hand,” Harding said, adding that kids also are ‘fascinated with making the little mug cakes.”

Retailing for $13, each mug includes a wire whisk for mixing. To learn more, visit www.abbeytrade.com.

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