Consumer spending for Mother's Day expected to dip slightly |
Written by Jeremy Burns | |
Wednesday, 30 April 2014 05:54 PM America/New_York | |
Consumers this year will celebrate Mother’s Day with practicality in mind. Americans will spend an average of $162.94 on mom this year, down from a survey high of $168.94 last year, according to the National Retail Federation’s (NRF) 2014 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics. Total spending is expected to reach $19.9 billion. “As one of the most universally celebrated holidays, retailers will take this opportunity to attract Mother’s Day shoppers with promotions on ladies apparel items, health and beauty products, jewelry and even restaurant options,” said NRF President and CEO Matthew Shay. “Now fully into spring, retailers are hoping consumer sentiment and spending intentions continue to grow as we round out one of the busiest retail seasons of the year and prepare for summer.” |
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