Wm. B. Eerdmans Publishing Co. recently named Bob Hetico as the company’s new director of sales. In his new role, Hetico will lead an eight-person sales team to generate revenue growth in print and digital book formats.

Most recently the national sales manager at InterVarsity Press, he had previously served as director of trade sales at Augsburg Fortress Publishers and director of sales and marketing at Judson Press.

For more than 23 years, he was president of Madison Church Supply, an independent Christian bookstore in Madison, Wisconsin, which closed in 2012. There, he supplied books to mainline and evangelical denominational conferences throughout the Midwest. His experience represents a cross-section of the religious book market.

“I am so happy to be at Eerdmans where I can use all these tools, plus selling the best children’s books a store could provide for their customers,” Hetico said.

Publisher Anita Eerdmans is “delighted to have Bob on board,” she said. “His extensive experience on both sides of the book business—bookselling and publishing—makes him the ideal person to lead our sales team.”

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