Christian Retailing

Mark Driscoll admits ‘unwise’ marketing strategy for ‘Real Marriage’ Print Email
Written by Mark Overton   
Friday, 14 March 2014 05:37 PM America/New_York

RealMarriage-webMark Driscoll's Seattle-based Mars Hill Church released a statement detailing its side of the story in the current controversy involving Driscoll's recent Real Marriage (Thomas Nelson) book co-authored with his wife, Grace.

“In 2011, outside counsel advised our marketing team to use Result Source to market the Real Marriage book and attain placement on the New York Times best-seller list,” the statement read. “While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we will use again. The true cost of this endeavor was much less than what has been reported, and to be clear, all of the books purchased through this campaign have been given away or sold through normal channels. All monies from the sale of Pastor Mark’s books at Mars Hill bookstores have always gone to the church, and Pastor Mark did not profit from the Real Marriage books sold either at the church or through the Result Source marketing campaign.

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InterVarsity author receives Nelson Mandela award Print Email
Written by Jeremy Burns   
Friday, 14 March 2014 05:15 PM America/New_York

FaithRootedOrganizing-webInterVarsity Press author Peter Heltzel was honored with the 2014 Nelson Mandela Community Activist Award for his ongoing work to make a difference in New York City. The award was presented by the New York City Clergy Roundtable at the Nelson Mandela Tribute & Award Ceremony, held March 7 at First Corinthian Baptist Church in New York.

Co-authored with fellow pastor Alexia Salvatierra, Heltzel’s Faith-Rooted Organizing: Mobilizing the Church in Service to the World (IVP Books) released in December 2013.

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Kregel’s ‘The Beautiful Wife’ reaches milestone Print Email
Written by Jeremy Burns   
Friday, 14 March 2014 04:41 PM America/New_York

TheBeautifulWife-webSandy Ralya’s The Beautiful Wife: Focused on Christ, Fulfilled in Marriage (Kregel Publications) has reached the milestone of 10,000 copies in print. 

Published in 2012, The Beautiful Wife was born out of Ralya's desire to guide and encourage any wife looking for God's best in her marriage. Discussing subjects ranging from romance and money to communication and sex, the book challenges women to share their journeys so that together they can see God's plan for their marriages.

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Author challenges believers to listen only to Christian music for Lent Print Email
Written by Jeremy Burns   
Friday, 14 March 2014 02:59 PM America/New_York

ChristianMusicChallenge-webOften people celebrate Lent by giving up chocolate, coffee, meat or some other luxury, but Christian music expert Al Menconi has a retailer-friendly suggestion to help believers prepare for Easter.

The author of The Christian Music Challenge: Find Peace and Purpose in a Chaotic World recommends giving up “secular” music until April 17.

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'David After Dentist' creator launches Christian content-sharing website Print Email
Written by Jeremy Burns   
Thursday, 13 March 2014 05:42 PM America/New_York

ChristianLifeSquareLogo-webCharisma Media launched this week a new content-sharing website, ChristianLife.com. The site features a daily stream of videos, images and memes that are funny, inspirational, encouraging, worshipful and evangelistic.

“David After Dentist” creator David DeVore—the voice behind the camera of one of YouTube’s most-watched videos of all time and Time magazine’s No.3 greatest viral video ever—is director of the new site. His “David After Dentist” video, recorded in 2008 when his son David Jr. returned medicated from a dental procedure, quickly became a pop-culture icon and to date has been viewed more than 123 million times. Since 2008, DeVore and his son have appeared on many major TV news, talk and late-night shows, and have leveraged the global spotlight to raise money for Operation Smile.

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NRF: February retail sales up, ‘economy primed for growth’ Print Email
Written by Jeremy Burns   
Thursday, 13 March 2014 10:49 AM America/New_York

MatthewShay-NRF-WebAmerican consumers powered through the winter weather, lifting retail sales in February. Last month’s retail sales—which exclude automobiles, gas stations and restaurants—increased 0.2% adjusted month-to-month and 2.3% unadjusted year-over-year, according to the National Retail Foundation (NRF).

“Today’s positive retail sales report indicates that the economy is primed for growth,” NRF President and CEO Matthew Shay said. “Retailers and consumers endured the harsh winter and they’re hoping both the natural and man-made obstacles to growth will leave with the snow.

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Concordia names multilingual resources marketing manager Print Email
Written by Jeremy Burns   
Thursday, 13 March 2014 09:48 AM America/New_York

ErinMackenzie-webErin Mackenzie has been named Marketing Manager of Multilingual Resources for Concordia Publishing House (CPH). In this role, she will manage the sales and marketing activities for the multilingual product group.

Mackenzie’s primary responsibility will be the creation and implementation of the annual business plan and achievement of sales goals. She will work closely with other members of the multilingual team in the development of new products.

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