Christian Retailing

Social media marketing offers significant benefits for stores Print Email
Written by Christine D. Johnson   
Tuesday, 21 January 2014 11:54 AM America/New_York

TaraHuntRetailers who are looking to social media as the solution that will boost their sales may be missing the point, according to Lime Foundry’s Tara Hunt, a marketing researcher and strategist based in Toronto. In a recent blog at TaraHunt.com, she considers the real value of social media for retailers.

Retailers who find themselves complaining that social media “doesn’t work” may want to reconsider its purpose. It’s not to drive sales, said Hunt, and results are never guaranteed with online or any kind of marketing.

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Andrew Mackay rejoins BelieversPress Print Email
Written by Jeremy Burns   
Monday, 20 January 2014 05:12 PM America/New_York

AndrewMacKayBelieversPress-webAndrew Mackay has rejoined BelieversPress, a partner company to 1Source, as a publishing consultant.

“We’re thrilled to have him back,” said President David Sheets. “Andrew has a great passion for books and for connecting with authors to help them create publishing strategies that work.”

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‘Jesus Calling,’ ‘Duck Dynasty’ titles rank in top-selling books of 2013 Print Email
Written by Jeremy Burns   
Monday, 20 January 2014 12:52 PM America/New_York

JesusCallingHC-webSarah Young’s Jesus Calling (Thomas Nelson) dominated Christian-market charts for much of last year, but the New York Times best-seller has another claim to fame: It is one of the best-selling books of 2013, period. Two books by the Robertson clan of Duck Dynasty fame also appeared on the Nielsen BookScan list.

Jesus Calling ranked at No. 7 on the Nielsen BookScan Top 20 for 2013, while Happy, Happy, Happy by Phil Robertson and Si-Cology 1 by Si Robertson (both Howard Books) came in at No. 10 and No. 19, respectively.

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Inspirational film earns Oscar nomination for theme song Print Email
Written by Jeremy Burns   
Monday, 20 January 2014 11:55 AM America/New_York

AloneYetNotAlone-webEnthuse Entertainment’s family-friendly drama Alone Yet Not Alone garnered a 2014 Oscar nomination for Best Original Song. The nominated title song was written by written by Bruce Broughton and Dennis Spiegel and sung by best-selling author and artist Joni Eareckson Tada.

The title track single is available to audiences digitally through iTunes. The full soundtrack, composed by William Ross, will be available in stores in 2014.

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Author Nick Vujicic to address bullying in special webcast Print Email
Written by Christine D. Johnson   
Monday, 20 January 2014 11:10 AM America/New_York

NickVujicic-BullyingAhead of the April 15th release of Nick Vujicic’s Stand Strong (WaterBrook Press), the New York Times best-selling author and founder of Life Without Limbs will engage participants in a free, live Take a Stand Against Bullying web chat Thursday, Jan. 23, at 4 p.m. EST, 1 p.m. PST.

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Nominate now for Christian Retailing’s Best awards discount Print Email
Written by Christine D. Johnson   
Monday, 20 January 2014 10:50 AM America/New_York

CRBestTrophy-webThe 2014 Christian Retailing’s Best awards program is now accepting nominations. Companies can enter at ChristianRetailingsBest.com by Feb. 14 for the Early Bird discount (for every five paid, get one free), or until Feb. 24 at the $60 per-product rate.

Vendors and authors who nominate 2013 products for the awards will be invoiced for the nomination fee. Products released in 2012 or before may be entered in the Backlist category. No product sample is required.

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Nominate now for Christian Retailing’s Best awards discount Print Email
Written by Christine D. Johnson   
Monday, 20 January 2014 10:50 AM America/New_York

CRBestTrophy-webThe 2014 Christian Retailing’s Best awards program is now accepting nominations. Companies can enter at ChristianRetailingsBest.com by Feb. 14 for the Early Bird discount (for every five paid, get one free), or until Feb. 24 at the $60 per-product rate.

Vendors and authors who nominate 2013 products for the awards will be invoiced for the nomination fee. Products released in 2012 or before may be entered in the Backlist category. No product sample is required.

Read more...
 
Christian retailers mark Martin Luther King Day with specials Print Email
Written by Christine D. Johnson   
Monday, 20 January 2014 10:20 AM America/New_York

MartinLutherKingDay2014-webChristian retailers are offering specials for the holiday today, Martin Luther King Day.

Mardel Christian & Education and Family Christian Stores are offering 40% off one regularly priced item today only. The discounts can be used in store or online.

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