Though the Minneapolis-area company has distributed planners by disabled ministry leader Joni Eareckson Tada, it is expanding its gift line to include a series of wooden crosses handcrafted domestically.

"Currently, Christian booksellers are facing two realities: the global economic crisis and the abundance of new releases produced each month," said Editorial Unilit Vice President for Sales and Marketing Luis Fernandez Jr. "Which book do we choose, and how do we promote it among so many new titles? Considering the needs of the Christian population, we firmly believe that ‘As Seen on TV' is the solution."

Beginning Oct. 12, three PC games--including Charlie Church Mouse--by the company formerly known as Left Behind Games are being offered in approximately 100 Wal-Mart stores in Dallas and Houston as well as in other Texas markets, Inspired Media officials said. The games are retailing for $19.96 and $29.96.

"With the creation of WestBow Press, we will be able to help more authors realize their dreams of being a published author, while discovering more diamonds in the rough to add to our roster," said Thomas Nelson CEO Michael Hyatt.

Held Oct. 12 in Nashville, the "Save the GMA" fund-raising event--which featured tickets for $1,000 each--raised more than $350,000 to help retire a $800,000 debt incurred from a past GMA Dove Awards sponsor dropout.

Five positions were eliminated in the latest changes, which President and CEO Bill Anderson said were part of continuing efforts to streamline operations at the Colorado Springs, Colo.-based organization.