Written by Christine D. Johnson
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Wednesday, 20 May 2009 09:31 AM America/New_York |
Vick Asmerian, owner, Little Disciples
What advice would you give Christian retailers about deciding which types and how much of baby products to carry? "New parents are spending a remarkable estimate of $6,200 on baby-related goods and services during their baby's first 12 months. Factors encouraging product sales are the strong national birth rate of approximately 4 million babies per year and the open-pocketed spending patterns of mature, dual-income parents-especially working mothers and baby boomer grandparents. Overall, baby product sales are expected to continue their upswing with U.S. births predicted to rise to 4.5 million over the next few years. Therefore, it is imperative to have a nice-size portion of your store dedicated to the baby product category. The size of your store is obviously a very significant factor in how much product you can carry, but items such as new parent guides, toys, garments and baby care products are at the top of a new parent's list and are therefore a must-have in your store."
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