MMPI, owner of the L.A. Mart, has acquired the California Gift Show from DMG World Media. The newly integrated California Gift Show, scheduled for July 14-20, will run under MMPI's single ownership and management at two venues, the L.A. Mart and the Los Angeles Convention Center.

"The acquisition of California Gift Show underscores our belief in the inherent value of Los Angeles as a market destination and our commitment to the gift industry," said Joan Ulrich, senior vice president, MMPI. "We are thrilled to offer a comprehensive show at two fantastic locations providing greater and direct, local access to one of the 10 largest economies in the world-the California marketplace."

"By combining the management of the temporaries with the management of the showrooms, we can produce a much larger marketing effort capable of communicating the benefits of Los Angeles, California and the West Coast," Ulrich added.

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