Christian-themed apparel company Kerusso announced the findings from its 2009 Christian Apparel Faith & Motivational Research Report, revealing why many Christians wear faith-based T-shirts.
The research showed 98% of survey respondents declared that they wanted the message on their Christian-themed shirts to be noticed by unbelievers, and nearly 57% of Christians wearing faith apparel actually had an unbeliever ask about the message on their garments.

Data showed that 7.4 % of unbelievers made a decision to accept Jesus Christ as their Savior immediately from the faith-apparel discussion. Among other interesting findings, 44.4 % reported that while wearing a Christian T-shirt they shared Christ and asked unbelievers if they wanted to commit their lives to Christ.

"The 2009 Christian Apparel Faith & Motivational Research Report shows what we've thought for more than two decades: Christian T-shirts help people do the Great Commission in their community," said Vic Kennett, president and CEO. "Anyone can be an evangelist, as they allow God to speak through him or her, prompted by the message on a Christian T-shirt."

As a result of the study, Kerusso has launched the "Change Your Shirt! Change the World" campaign. To track the results, believers wearing Christian-themed shirts are encouraged to upload their videos, photos and stories to Kerusso's Web site, www.kerusso.com.

"We challenge youth groups, college groups and work groups across America to find a Kerusso T-shirt, put it on, go about their daily routine and watch for people reading their shirt," he said. "When they do, strike up a conversation, and share Jesus."

The research was conducted in January. Of the 395 individuals in the convenience sampling, results showed: 25.7 % of the respondents were under 30 years old, 26.4 % were 31-40, and 47.9 % were 41 or older. Gender response included 57.4 % females and 42.6 % males.

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