Christian Retailing

RETAIL REPORT: Apparel Sales Print Email
Written by Christine D. Johnson   
Wednesday, 18 November 2009 09:51 AM America/New_York
Retailers sell more kids' tees

The Kidz Light House from Christian themed-apparel company Kerusso has been placed in more than 300 retail locations since its June launch, with reports coming in of significant sales increases in the category as a direct result.

Andrea Hawkins, manager of Harvest Christian Bookstore in Watauga, Texas, said that with the new display unit, her store has "sold four times as many kids' T-shirts in just two months compared to the entire past two years."

Vine and Branches Christian Bookshoppe in Anchorage, Ala., is seeing similar success. "My kids' T-shirt sales have increased by more than 300% since I purchased the Kerusso Kidz Light House," said owner Tony Hooyer. "Before, my kids' shirt sales were very slow; the tees would get lost hanging them. The Kidz Light House solves the problem."