Written by Christine D. Johnson
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Wednesday, 18 November 2009 09:46 AM America/New_York |
Luke Harding, director of sales & marketing-inspirational channel, Gregg Gift Co./Enesco www.enesco.com
What's new and in style in home decor today? "We are seeing the evolution of a trend that supports subtly multi-functional home decor. There's pressure or demand to create lovely decorative accessories that push the envelope on their 'purpose' for existence. For example, we have a cross, figural item for decorating a child's room that on its own is aesthetically appealing, yet we have added three core elements to the product: it is also a photo frame, a piggy bank, and it has a dedicated area for personalization. The real trick is designing home decor products is to increase value by subtly enhancing functionality without diminishing the visual appeal."
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