Written by Christine D. Johnson
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Wednesday, 02 December 2009 11:16 AM America/New_York |
Brian Johnson, general manager, Dexsa Co. www.dexsa.com What's new in color and design for plaques? "Our latest designs incorporate various colors of silvers, golds and blacks. Traditional designs and colors are reflected in our latest introductions that will be coming out in January."
What merchandising ideas can you offer retailers? "A good display is a 'key' to success in selling plaques. For example, Dexsa came out with a versatile, six-sided revolving floor display many years ago, and it has been a huge success with retailers. The display holds up to $1,400 worth of merchandise at retail value and only takes up 19 inches of retail floor space. With shelf space at a premium, having the right display to hold several best-selling verses in a small area makes all the difference. More times than not, a customer will purchase multiple pieces from the retailer's display, rather than purchasing only one piece they found merchandised on a shelf within the store."
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