Christian Retailing

GIFT NEWS Print Email
Written by Christine D. Johnson   
Wednesday, 02 December 2009 11:34 AM America/New_York
New Day announces exclusive partnerships

New Day Christian Distributors is bringing the popular Snap Caps and Silly Bandz to the Christian gift market.

Snap Caps by m3 girl designs, founded by Maddie Bradshaw at the age of 10, have embellished the artistic caps to create unique jewelry for tweens and young girls. From glitter to delicate rhinestones, these gifts and collectable jewelry have become a national phenomenon with sales of 50,000 per month in three years.

"We are so excited to venture into the Christian market and expand our collection to further serve its customers," said Diane Bradshaw, CEO and chief operating officer of m3 girl designs. "We know our entire collection, especially our faith-based caps, will be a huge hit with this customer group and feel the young girls will really be able to relate to our product."

Diane's daughters, Maddie and younger sister Margot, have received significant media attention with features on The View, Inside Edition and FOX Business News.

The other new product carried by New Day is Silly Bandz, which are selling at a rate of more than 5 million bands per week, according to maker Brainchild Products. The colorful, animal-shaped rubber bands are designed to wear on the wrist or to hold items just like rubber bands, but return to their original shape when removed.