B Haley, drummer for TobyMac and the DiverseCity Christian hip-hop band, recently teamed up with Not of This World (NOTW) to launch a new T-shirt line, B IT. More than 2,000 shirts have been sold, making the line the top-selling shirts online at C28.com as well as in C28 retail stores.

Haley has created the clothing line to encourage others with a call to action to B who Jesus has equipped you to B.

“In traveling and working with others, I’ve realized that so many times we go outside of ourselves looking to other people for something that God has already placed in our souls,” Haley said.“B the love, for Jesus has given us that love, and we can share it with others. B the hope, and show people the hope that you have in His name.”

Launched in August, the line includes four designs for men and four for women, available in sizes S-XXL. Based on Josh. 1:9, the tees combine simple truths with godly principles and a call to action. Each shirt includes the scripture verse on the inside tag as well.

“I hope that those that wear these shirts lead by example through practicing the principles on the shirts—love, peace, hope and remembering that we are not of this world,” Haley said.

“It’s a call to action and God just commands us to be strong, be courageous, just be,” he said. “When we have the word just be, that’s a powerful word. It’s just like Nike has the slogan ‘Just Do It.’ I have a slogan now. I say don’t just do it, but now it’s time for us to B IT.”

Along with C28, Berean Christian Stores is selling the line.

Click here to watch a video about B Haley and the B IT line, or learn more by visiting the Web site, http://bhaleyclothing.com.

• Prev
• Next