Written by Christine D. Johnson
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Wednesday, 02 February 2011 12:01 PM America/New_York |
Luke
Harding Director of sales &
marketing—inspirational channel Gregg Gift
Company/Enesco With
Easter fast approaching, what types of products are not-to-miss? Easter has a tight window for vendors and retailers
to work in, so it’s important to limit selection to products that typically
have a lower price point than equivalent Christmas items, for example. Products,
books and music that specifically celebrate Christ’s resurrection should be
pulled together in a feature section in the front of the store. And, of course,
don’t forget the kids. Even though Easter eggs and bunnies aren’t exactly
Christian icons, they are a pervasive part of the holiday and can be used to
package items or elements that illustrate the true nature of Easter. Opening
price points of $5 and under tend to drive some of this business. Also, when
choosing items over $25 or $30 retail, try to buy products that have extended
shelf life beyond Easter; this will help minimize inventory risk while still
allowing you to offer higher-priced merchandise. Items that work for Mother’s
Day as well are the place to focus when looking at higher price points. Be sure
to mix in some garden products at this time of year. Gardening is one of the
largest hobbies in the U.S., and your customers are probably hard pressed to
find faith-based garden products at big box home improvement stores. |
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