Christian publishing veteran Byron Williamson has launched a new multimedia company, which will produce a video series based on the New York Times best-seller 90 Minutes in Heaven by Don Piper with Cecil Murphey (Revell/Baker Publishing Group).

Williamson will serve as president and CEO of Worthy Media Inc., which will acquire strategic Christian content, marketing and distribution companies. "Our mission is to ‘help people experience the heart of God,' " said Williamson, former president of Word Publishing, Thomas Nelson/Word Publishers and Integrity Publishers. "Whether print, video, film, music, TV or the Web, Worthy's goal is to deliver a Christian message across multiple formats and platforms."

The first major production of Worthy is the video series on 90 Minutes in Heaven, which has sold more than 3.6 million copies. "This video curriculum will help adults see life's troubles in a whole new light," Williamson said. "The church is searching for content-rich resources, which can be used in worship, class study and small groups-resources that connect with both core members and those who are searching."

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