Retailers have chosen the finalists in the 10th annual Retailers Choice Awards, sponsored by Christian Retailing magazine. The finalists in the 275-plus products nominated in 32 categories are listed online here.

The 2010 Retailers Choice Awards winners will be announced at Christian Retailing's The Gathering 2010 event, to be held April 21-23 at Southeast Christian Church in Louisville, Ky.

Celebrating 10 years in 2010, the Retailers Choice Awards have been increasingly acknowledged as an important way of recognizing some of the most significant new life-changing products in the Christian retail industry.

Products nominated in the competition were judged on the impact they have had on staff and customers, including their ability to speak to hearts and evoke emotion, open minds to new ways of thinking and encourage and affirm Christ-like living.

Retailers who voted this year have earned the opportunity to win hundreds of dollars worth of the nominated products, and their names will be announced at The Gathering 2010.

Click here for the listing of categories and official rules of the Retailers Choice Awards, or e-mail Managing Editor Christine Johnson for more information at This email address is being protected from spambots. You need JavaScript enabled to view it..

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