Regal Books is offering its top-selling books at unprecedented discount levels through a new “Season of Hope” campaign.

“Our world is facing uncertain times, and Christians are not immune,” said Bob Bever, vice president of sales for Gospel Light, Regal’s parent company. “We have a number of outstanding titles that offer hope and healing from the ultimate source of hope, and we want to offer these with extra margins so retailers can pass the savings on to their customers.

Regal’s best-selling books on prayer, the Bible, the deeper life, forgiveness, healing and heaven will be part of the campaign “so that people will be strengthened in their faith during these difficult times,” Bever said.

Regal is offering a percent discount and free freight on its top 52 backlist books. The books come with a Season of Hope sticker that offers a savings of 20%.

The lead book for the campaign is Regal’s top-selling title, The Blessed Life by Robert Morris, pastor of Gateway Church in Southlake, Texas. Other titles in the program include The Crucified Life by A.W. Tozer, and Regal’s all-time best-seller, What the Bible Is All About by Henrietta Mears, founder of Gospel Light.

Munce Group endorsed the program on behalf of its 500-plus member retailers: “We at the Munce Group are pleased to work with Regal Books and Gospel Light as we see they truly have a heart to help the independent Christian bookstores. A Season of Hope is one way we can see them not only offer quality Christian products, but also at a discount that will help the stores not only survive, but thrive.”

Retailers who want to take part can contact their Revelation Marketing representative (800-627-2651) or Gospel Light (800-446-7735) for ordering details.

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