Grupo Nelson, the Spanish-language division of Thomas Nelson, has launched a campaign against illiteracy in Spanish-speaking cultures.

In celebration of World Book Day, April 23, the Dona un Libro (Donate a Book) campaign encourages readers to donate new or used books in hopes of “inspiring the world, one new reader at a time.”

“It is a project of social responsibility,” said Claudia Duncan, marketing director at Grupo Nelson. “We have been given amazing partnership opportunities with organizations that are interested in helping those who thirst for the knowledge and inspiration found in books.”

Primarily focusing on Central and South America, Grupo—which distributes in more than 20 countries—worked with distributors and retailers to set up donation drop-off points for consumers. Retailers can then choose an organization in their area that will benefit from the books—a library, an orphanage or a ministry—to help provide an opportunity for education and entertainment.

With 450 drop bins now ready for distribution, communities in Puerto Rico, Mexico, Colombia, Guatemala, Venezuela, Argentina, Chile and Paraguay are partnering with their local bookstores.

“The bookstores will be the champions of this campaign,” Duncan added. “Their effort is what will really drive consumers to come out and help make a difference in their local communities.”

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