LifeWay Christian Resources (LCR) now provides a specifically tailored experience for users of mobile devices.

The LifeWay.com mobile-optimized site was designed "to help customers find the information they are looking for when, where and how they are looking for it," said Dave Thoma, director of eCommerce and LifeWay.com.

If users have their "location services" turned in their phones and click on the store locator option, the site will automatically display the closest LifeWay Christian Store to their location, company officials said. When people log in using their mobile devices, the site automatically displays the right-sized graphics and text.

Thoma said LCR had "great challenges" in creating the mobile device due to the diverse backgrounds of LifeWay's customer base. "Some customers know LifeWay only as a bookstore," he said. "But many church leaders know LifeWay as more of a church resource provider for Vacation Bible School, Sunday school curriculum and Bible studies, so LifeWay has a chorus of ministry voices and subject matter experts.

"We had to balance these two main audiences with the vast number of content articles and media-rich resources available on our full site and deliver a similar, excellent experience," he added.

Thoma said the mobile experience is a reflection of the full version of the LifeWay website, specifically built after studying customers' mobile patterns and preferences.

"User activity on smartphones differs substantially over PC or tablet usage as a result of the smaller screen size," he said. "We took this feedback and made it very easy for them to find articles and products on the mobile site."

To see LifeWay's mobile site, click here using your mobile device.

• Prev
• Next