Global Study Bible launches with BOGO campaign |
Written by Eric Tiansay |
Monday, 03 December 2012 10:06 AM America/New_York |
Crossway has literally taken a global approach with the publication of its new ESV Global Study Bible. The publisher launched a "Buy One, Give One" campaign last month, where for every print edition purchased and registered online in North America, Crossway offers free digital access to someone in the world who requested the ESV Global Study Bible (GSB). "Our aim through print sales, digital distribution and the donations of others is to distribute the Global Study Bible content to 1 million people around the world," said Crossway Marketing Manager Andrew Tebbe. "Buying a copy of the GSB or donating online will help Crossway as we seek to equip the global church with God's Word. ... In effect, everyone who buys and registers a print or online copy of the Global Study Bible unlocks free online access for someone who has requested it." Containing notes and maps dealing with global issues and adapted from the best-selling ESV Study Bible, the Bible features contributions from more than 100 evangelical Bible scholars and teachers from 20-plus countries and more than 25 denominations. Created to "bring the truth of God's Word to Christians from every walk of life in every corner of the globe," the ESV Global Study Bible was released in October in partnership with 20 Bible societies around the world. "The goal was to create the most inexpensive study Bible, so individuals could also buy copies to send overseas, churches could purchase caseloads of these and send them overseas," said Francis Chan, author of the recently released Multiply (David C Cook), in a video promoting the GSB. "The whole point is that we've got to get the Word of God into people's hands." Each physical edition of the GSB comes with free access to the online version at ESVBible.org, making its content available anywhere with an Internet connection. Click here for more information on the ESV Global Study Bible. |