Worthy Publishing has purchased the Ellie Claire Gift and Paper Expressions imprint from Guideposts. Effective Nov. 30, the deal includes Worthy’s purchase of the Ellie Claire brand and product lines as well as all nonfiction gift and inspirational books from Guideposts’ Summerside Press.

Byron Williamson, president and CEO of Worthy Publishing spoke of Ellie Claire as having an “extraordinary commitment to qualitly gift books, journals and other premium paper products” and to “its esteemed reputation as a leader in the gift market.”

Jason Rovenstine, who has served as creative visionary for Ellie Claire, moves to Worthy as a vice president continuing to lead Ellie Claire’s growth. Williamson said there is “enormous potential” under Rovenstine’s leadership.

“Since inception, Ellie Claire products have contained timeless inspirational messages expressed in irresistibly creative ways,” Rovenstine said. “Our DNA reflects a rich heritage of experience at Hallmark and in the gift world. Worthy is a great fit for our creative, entrepreneurial spirit.”

Ellie Claire, whose authors include Melody Carlson, Anne Graham Lotz and Roy Lessin, will relocate to Nashville from Minneapolis early in 2013.

Guideposts will continue to publish Summerside Press fiction titles, including the best-selling “Love Finds You” series.

Contact the Worthy sales team for Ellie Claire products at 615-932-7600 or visit worthypublishing.com/ellieclaire. The Guideposts sales team, led by Dale Wilstermann, will continue to service retailers with the Guideposts and Summerside Press imprints.

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