Digital marketing services company Innovative has reported that Christian retailers who utilized its Signature Websites, email marketing, in-store promotions and marketing group catalogs saw record results in the fourth quarter of 2012. The stores sold a record 80,000-plus products in-store during the October-November time frame.

Driving in-store sales were customers viewing more than 3 million pages on Signature Websites and shoppers receiving more than 2 million permission-based store email marketing pieces featuring promotional products, company officials said.

Retailers increased the in-store sales of their promotions as well as coordinated promotions in digital catalogs by Munce Group, Parable Group, Logos Bookstores and Innovative Church Marketing.

"We are excited to be selling so many of our vendor-supported, in-store promotion products that we are increasing our orders," said Mark Griffin of J. Farvers Christian Books and Gifts in Shipshewana, Ind. "Our Signature Website and their weekly professional email promotions showcase our store, promotions and digital catalogs. ...They're driving our store traffic and sales."

Larry Haege, president of Innovative, added: "We are fully committed to helping retailers succeed by generating the traffic, sales and profits which are necessary for them to compete in today's marketplace. We give retailers the tools they need to actively promote their store and drive in-store sales every day."

Click here for more information on Signature Websites.

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