Baker Book House in Grand Rapids, Mich., hit a home run with its 2012 Bible Sale, continuing its annual tradition.

Held Nov. 17, the promotion offered by the recently renovated independent store offered a 50% discount on all in-stock Bibles. The sale also included 50% off Bible covers and accessories.

"We sold 219 Bibles along with many other things," Sue Smith, store manager of Baker Book House, told Christian Retailing. "Best of all, quite a number of new customers walked through our doors. To me, that's the best part."

Louis McBride, Bible and academic book buyer for Baker Book House, said the store started receiving calls a week from people before asking, "When is your Bible sale?"

"This is a sale that we have really come to enjoy," McBride said. "As I expected, the top translations shopped were NIV (New International Version) and ESV (English Standard Version). I saw one lady with four ESV Study Bibles along with some other Bibles. A surprising number of people were interested in the New American Standard. I usually sell quite a few copies of The Message, but there wasn't that much interest in it. The NLT (New Living Translation) seemed to do fairly well, too."

McBride added that it was "a great sale" overall.

"We had just slightly lower sales than last year, which is not bad, given we just moved into our new space," he said. "There were a few times when you couldn't fit another person down the aisle. ... It seemed as soon as one group of people was done browsing, another group would take their place."

The store sold 96 NIV and 39 ESV Bibles during the sale. Interestingly, Baker Book House's annual Bible sales by translation in 2012 followed the same trend with its top five sellers the day of the sale. Last year, the store sold 4,152 NIV (including sales of The Story), 893 ESV, 576 KJV (King James Version) Bibles, 555 NLT and 321 The Message Bibles.

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