Christian Retailing

Duck Commander Christmas CD expected to be 'a must-have item' Print Email
Written by Eric Tiansay   
Friday, 21 June 2013 12:52 PM America/New_York

Fans of A&E TV's popular reality show Duck Dynasty will get their ducks in a row this holiday season when the Phil Robertson family releases its first Christmas album.

Universal Music Group Nashville announced recently that Duck The Halls: A Robertson Family Christmas will hit stores Oct. 29. Capitol Christian Distribution will distribute the CD to Christian retail channel.

"We are happy, happy, happy to announce the release of Duck The Halls," Capitol Christian posted on Facebook. "This Christmas CD will be a must-have item on everyone's Christmas list this year. Duck Dynasty is the No. 1 reality series in cable averaging 8.4 million viewers weekly. Season four of the TV show will begin airing [this] fall. We are very excited about this music release, and we know you will be also! Let's get the word out to our customers!"

Duck Dynasty features the Robertson family, who transformed their home-grown, duck-call business in Louisiana into a multimillion-dollar sporting empire, while staying grounded in faith and family values. The show has spawned a plethora of popular Duck Commander line of products, as well as best-selling books.

Duck Commander products, including Uncle Si's tea cup; Faith, Family, Ducks T-shirts; souvenir cups; bracelets; and mugs, are best-sellers in Christian retail, according to New Day Christian Distributors.

"Several items in this product line display overtly Christian themes such as 'Faith, Family,' 'Ducks or Fear God, Love Your Neighbor, Hunt Ducks' and stores are finding that the Robertson family's openness about their faith and values are really driving the sales within the Christian market," said Michael Turner, director of product acquisitions for New Day. "More than just product or a TV show, this family lives what it professes and consumers appreciate that."

The Duck Commander Family (Howard Books) recently reached a milestone with more than 500,000 copies in print. Released in October 2012, the book was written by Willie Robertson, who serves as CEO of Duck Commander and Buck Commander, and his wife, Korie—daughter of former Howard Books Publisher John Howard, who also now works at the company.

Released May 7, Duck Commander founder Phil Robertson's Happy, Happy, Happy has claimed the top on the June 30 New York Times Hardcover Nonfiction best-seller list, with The Duck Commander Family trailing at No. 10.