Parable Group has announced that 10.6 million emails have been sent to consumers in the last 12 months by independent Christian retailers through SnapRetail.

Parable's partnership with SnapRetail, launched in March 2012, offers email and social media and marketing solutions for retailers, featuring more than 115,000 product images from 80-plus Christian publishers, music companies and gift companies.

"Email may be one of the oldest online marketing strategies, but it is also one of the most effective," said Parable Business Intelligence Manager Erik Ernstrom. "More and more Christian stores are recognizing its effectiveness and are using the SnapRetail email program to reach their customers more often. It's a simple solution that makes sending emails to Christian customers easier than other email options."

Retailers can customize, schedule, send and simultaneously post emails to Facebook, Twitter and Pinterest.

"Email marketing is tremendously cost-effective," said Parable founder and CEO Steve Potratz. "It's exciting to see store owners realizing the potential they have for traffic growth and increased sales using email marketing—and emails that complement their marketing group catalogs, no matter which marketing group they are with."

Visit http://www.parablegroup.com/snapretail/ for more information.

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