Group Publishing's Jesus-Centered Bible is the best-selling specialty Bible in North America, according to CBA-reported sales data received from over 2,000 Christian retailers.

Released in September, the Jesus-Centered Bible offers a “blue letter” feature that references over 600 passages in the Old Testament that connect to passages relating to Jesus in the New Testament.

Barry Berglund, manager of Parable Christian Store in Omaha, Nebraska, said consumers appreciate the Jesus-Centered Bible.

“The response to this new Bible has been unprecedented,” Berglund said. “It’s been great to see our people walk customers over to this Bible to just see their reaction. Once people see it, they’re sold. But they don’t buy just one. They’re picking up three or four copies for their family and friends.”

In addition to sales success in Christian retail stores, the Jesus-Centered Bible has also held top-selling positions on amazon.com.

“The blue letters have been so helpful to see how much of the Old Testament points forward to the New Testament,” Berglund added. “I don’t think people tend to think that way. Even if you’ve spent most of your life reading the Bible, the Jesus-Centered Bible helps readers experience Scripture in a fresh, new way. I think the popularity of the Jesus-Centered Bible stems from its main focus and message being centered on what matters most, Jesus.”

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