Engage Catholic, Young Adult audiences with ‘Christian Retailing’ |
Written by Taylor Berglund |
Thursday, 17 December 2015 01:47 PM America/New_York |
The December/January digital issue of Christian Retailing, available now, highlights how to attract new audiences using several new products on the market. Deborah Christensen highlights the completely reimagined, Scripture-based animated series, Superbook. In addition, Merch-it! President Michelle Amster shows how properly merchandised displays can lead to increased sales. Linda Howard, acquisitions director for children and youth at Tyndale House Publishers, explains how to satisfy the voracious appetite of the YA reader, while Greg Erlandson, publisher of Our Sunday Visitor, equips retailers with seven tips for serving Catholics in the community. Christian retailer Lorraine Valk begins her new retail-advice column, "Ask Lorraine," in this issue. The magazine also offers industry news highlights and columns from HarperCollins Christian Publishing’s Scott Etheridge, The Parable Group’s Erik Ernstrom, finance expert Chris Brown and Christian retailer Charlene Wiggs. Click here to view the digital issue and here to receive notice that the new digital issue of Christian Retailing is available. |