Faith-based gift company Mary Square is equipping retailers to offer personalization services through "PersonaLife," a new product line following the popular trend. Mary Square will launch the line at AmericasMart Atlanta.

The line features a wide selection of products for vinyl or embroidery monogramming and offers a unique full-service drop-ship program to retailers. The drop-ship option allows retailers who do not offer in-house monogramming to expand their service offerings without investing in special equipment.

Kelly Shiley, president and CEO of Mary Square, said PersonaLife offers unique value to retailers.

“At Mary Square, we understand retailer pain points, and one of those pain points is often a desire to create personalized gifts for consumers but the inability to execute for a variety of reasons,” Shiley said. “Our new PersonaLife line demonstrates Mary Square’s unique ability to create and implement effective retailer solutions. We look forward to seeing this product line grow as an increasing number of retailers realize its value.”

Products offered with vinyl monogramming include necklaces, bracelets, earrings, credit card wallet, coastal tumblers, collegiate ceramic tumblers, badge reels and agendas. Products offered with embroidery monogramming include crossbody, key fobs, makeup bags, Bible covers, book bags and cover-ups.

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