Christian retail channel offers for the week of March 28

 The big screen release of Soul Surfer, the inspirational story of teen surfer Bethany Hamilton's recovery from a shark attack in which she lost an arm, rides high with two chains.

LifeWay Christian Stores offers coupons for a $10 ticket to see the film—releasing April 8—or a $5 concession stand voucher in DVDs it promotes in two separate emailings. The cinema savings are available in eight DVDs priced at $14.99 and $19.99, including Faith Like Potatoes, Walking on Water and To Save a Life.

The Soul Surfer special is also found in a LifeWay children's promotion that offers a range of titles for $5 each. They include the second volume of What's in the Bible? and Big Idea’s Jonah: A VeggieTales Movie.

Both LifeWay promotions also offer a pre-buy special on the April 8 DVD release of The Chronicles of Narnia: The Voyage of the Dawn Treader. Regularly priced $27.98, it is available for $17.99 in advance.

Berean Christian Stores spotlights the Soul Surfer release, encouraging shoppers to “ride the wave with Bethany.” The chain features five tie-in releases, included Soul Surfer: Movie Edition Softcover, Devotions for the Soul Surfer and the Soul Surfer Bible, NIV.

Family Christian Stores offers the New York Times best-selling Heaven is for Real for half off at $8.49 and includes a “create your own sale' coupon in its promotion, giving 25% off an entire purchase of regularly priced items. A second emailing from the chain focuses on greeting cards, with a coupon for one regularly priced card for half price.

Parable stores offer 29% off any one non-sale item in their emailings that also presents a $9.97 pre-buy offer on Beverly Lewis' forthcoming The Judgment. The book's regular price is $14.99.

Music is the emphasis for Mardel Christian & Education. Its Hot New Releases offer features $9.99 pricing for Echoing Angels' self-named release, Shawn McDonald's Closer, Kirk Franklin's Hello Fear and Mary Mary's Something Big.

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