Gospel Light and First Place, a Christian weight-loss program, is providing retailers an opportunity to give a customer a free trip this summer to the First Place Leadership Summit in Houston.

The promotion provides each participating store a free copy of The Divine Diet by Carole Lewis, national director of First Place. The book will be released by Regal in January. The Divine Diet is a jump-start introduction to the essentials of healthy living for people who want to lose weight and keep it off.

To help merchandise the book, Gospel Light/Regal is offering retailers a custom in-store end-cap and shelf talkers to showcase First Place Bible studies, starter kits and The Divine Diet.

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