Christian Retailing

INTEGRITY, HILLSONG CONTINUE LONG-TERM PARTNERSHIP Print Email
Wednesday, 27 October 2004 08:00 PM America/New_York

Integrity Music and Hillsong Music have renewed their distribution and publishing contract. Integrity has served as Hillsong Music's exclusive U.S. distributor since 1995. The contract also expands Integrity's general market distribution from the United States to worldwide, excluding Australia and New Zealand. Also new to this agreement will be digital download and mobile ring tone distribution.

The contract, which became effective this month, retains exclusive distribution rights for Hillsong-produced audio, video, trax and songbook products within the United States and Latin America for Christian retail market. It also expands Integrity's general market distribution from the United States to worldwide, excluding Australia and New Zealand.

"The scope of our partnership extends beyond a typical distribution agreement and continues the vital partnership we've had with Hillsong for the past decade," said Jerry Weimer, president of Integrity Music Group and COO of Integrity Media. "It will involve building the Hillsong brand in new ways through the digital, mobile and general market channels worldwide while strengthening the great CBA presence we've had with the label."

The Hillsong label is part of the music outreach of Hillsong Church in Sydney, Australia.