Christian Retailing

Ideals Publications and 'Highlights' partner Print Email
Wednesday, 01 March 2006 07:00 PM America/New_York

Highlights for Children

and Ideals Publications-the retail sales and distribution outlet of Guideposts-have partnered to develop a children's activity book series, “Hands-On Highlights.”

The series will offer activity books containing many features from the well-known monthly magazine Highlights for Children, including Hidden Pictures, Riddle Stories, and Rebus Fun and to come complete with markers, magnets and other tools that children will enjoy.

The first two titles, A Summer of Laughs and Animal Tales, are scheduled to release in June, with additional titles to follow.

“The widely known and respected Highlights for Children brand name will be an important focal point of the marketing efforts that Ideals Publications will deploy during 2006,” said Martin Flanagan, director of Ideals Publications. “This product launch will benefit from the strength of Highlights for Children magazine, with its monthly readership in excess of 2 million.”