Christian Retailing

Purpose-Driven Café launches online Print Email
Sunday, 23 April 2006 08:00 PM America/New_York

As Starbucks Coffee prepares to introduce a cup featuring a quote from The Purpose-Driven Life author Rick Warren as part of the company's “The Way I See It” campaign, Purpose Driven Ministries has launched a new online “coffeehouse” community: the Purpose Driven Café.

The online initiative was launched to provide more information to anyone who sees the quote and is interested in finding out more about Rick Warren and The Purpose-Driven Life, and is accessible through the Purpose Driven Web site, at www.purposedrivenlife.com/pdcafe/.

“We're trying to connect with people's real life, and be honest and straightforward about things,” said John Fischer, senior writer for The Purpose-Driven Life at Purpose Driven Ministries. “We want it to be a place where seekers can come and feel comfortable.”

After launching the series in 2005, Starbucks solicited customer contributions for its series of famous quotes featured on its cups. When Warren saw a quote on the theory of evolution, he decided to submit one of his own.

Warren's quote, taken from his book, The Purpose-Driven Life, states: “You are not an accident. Your parents may not have planned you, but God did. He wanted you alive and created you for a purpose. Focusing on yourself will never reveal your real purpose. You were made by God and for God, and until you understand that, life will never make sense. Only in God do we discover our origin, our identity, our meaning, our purpose, our significance, and our destiny.”

The new Web site will offer answers to reader-submitted questions, book reviews, suggested resources and a daily “On Purpose” column by Fischer that “is geared toward people who aren't yet followers of Jesus,” the organization said in a statement. Additionally, the community will encourage visitors to get involved in “Life Groups”- meeting in coffee shops, homes, or other locations to talk about life's most difficult questions-and offer discussion guides for such groups. The first discussion guide will be called “The Balanced Life.”