Canadian Christian multimedia company S-Vox has launched “myGodPod,” a podcasting service featuring daily devotional content.

Bill Roberts, president and CEO of Toronto-based S-Vox, said the subscription-based service “will change the way Christians practice their daily spiritual development.”

Roberts said the concept of myGodPod was “'dock and walk'. In the morning, you dock your iPod or other MP4-compatible player and download the content, which is refreshed daily. And then it goes with you as you walk through your day. We call it 'Devotions on the Go.' ”

Users can sample the service on a free trial basis at www.myGodPod.com and then sign up for a full subscription. Subscribers will receive up to 40 minutes of daily devotional readings, sermon segments, Bible readings and contemplative prayer exercises, as well as readings from Christian books and songs by Christian recording artists. Users also will enjoy complete access to the myGodPod archives.

“Spiritual podcasts, or 'Godcasts,' are currently the fasting-growing form of programming worldwide in this emerging medium,” said Suzanna Mandryk, vice president of communications and marketing for S-Vox.

Mandryk said myGodPod is not affiliated with any single ministry or faith organization. “This gives us the flexibility to select the best available content for our programs,” she said.

S-Vox will market myGodPod aggressively to the international marketplace, using traditional media, as well as online and community-based avenues, the company said in a statement, and “word of mouth will play an important role in myGodPod's success,” Mandryk said.

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