Expolit: Confronting piracy of Christian products |
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Sunday, 21 May 2006 08:00 PM America/New_York |
The Gospel Music Association (GMA) Latin Task Force, together with the Spanish Evangelical Products Association (SEPA), will launch a unified campaign next month to discourage illegal downloading of electronic products such as music and software. Luis González, vice president of sales and marketing at Editorial Unilit and a member of the task force, and GMA President John Styll, made the announcement during a news conference at the Expolit convention in Miami on Friday. “This will be a Spanish adaptation of GMA's 'Millions of Wrongs Don't Make a Right' campaign,” González said. “The first phase of the campaign will launch June 26 with press releases, brochures, radio and TV spots and magazine ads. It's to educate the church that illegal downloading is a sin. There seems to be an attitude that piracy is fine if you do it for a friend.”
González said downloading is a major threat to the Spanish Christian music industry. “Many companies are being closed as a result of piracy,” he said. “We're getting a lot of support for the whole industry for this campaign.”
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